The launch of SpeakSooner.org was the topic of discussion on “From My Corner,” a talk show that aired February 26 on WBTN, a southern Vermont radio station. Listeners heard CCM founders Dr. Bernard Bandman and Celia Engel Bandman describe the development of the Difficult Conversations video and workbook, which the SpeakSooner.org website combines to offer as an interactive tool. The Difficult Conversations Workbook can help prepare patients facing serious chronic and incurable illnesses to communicate with healthcare providers and loved ones. The discussion highlighted the goal of the SpeakSooner initiative: increasing public awareness about the patient’s responsibility in helping healthcare providers better understand their questions and concerns so that they can effectively partner in decisions about care.